Viewability Gets Approval for Display, But is it Ready for TV?
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April 8, 2014 by Jon Heller
When the MRC recently announced it had lifted its advisory on viewable impressions for display advertising, it noted that enhancements to standards on viewable video impressions are also in the works. In considering any forthcoming action, I encourage the MRC to remember that the digital video advertising market is far from homogenous."

Read the full story at AdExchanger.