Week in Review: FreeWheel Seeing a Shift towards Authenticated Viewing, TV’s Outpacing PCs for Video
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May 16, 2014 by Vincent Flood

"FreeWheel found that over 29 percent of long-form and live viewing is happening behind authentication walls, resulting in a significant 436% growth year-over-year. FreeWheel says that authenticated viewing opportunities for advertisers to better customise and share their brand messages with viewers across all screens and in the living room."

Read the full story at Video Ad News.